I have always trained. From the age of 15 I started lifting weights and it was then that I effectively caught the bug. Lifting not only helped my grow my physique but along with it came an increase in confidence, when my friends found the pub I found a bigger gym.
Throughout my teenage years I spent most of my time either training or talking about training. I loved helping people and naturally I started to Personally Train a handful of my friends. I did this in a time when Personal Training was for movie stars and movie stars didn't live in my little village, so I moved into sales.
I sold cars, charity magazines, newspaper space, coupons and even Karate door to door before my wife suggested I get a job back in the gym. So 10 years after my first Personal Training dream, I was back in the gym as a Fitness Consultant.
During this role I met the clubs only Personal Trainer and was convinced I had what it takes, so I went for an interview and came away that day with a job offer, pending finding £200 for the Licence Fee.
I was determined not to fail this time and within 2 months I had stumbled over my first 6 clients and thought I was on my way. However, I had no process, I had no business acumen, just time and passion. Unfortunately time and passion don't pay the bills.
I was 3 months in and my floor rent had now increased to £100 per week and I was now barely breaking even, so one night,late at night I googled (not sure it was actually google as I'm sure it hadn't been invented yet), How to improve my Personal Training Business, and I came across a link to a website that effectively taught me the process overnight.
I purchased the process on Friday and over the weekend listened and listened to the seminars I had bought. I listened again and again until I was fluent. I was being reminded that all those sales courses I had been on could very easily be applied in the right way to a Personal Training Business and once I knew that, I was off.
I came to the gym early Monday morning and walked away that evening with just short of £1000 in cash and cheques (yes in those days people still used cheques). Within the next 2 months I took my failing PT business from 10 sessions per week to 42 before I was offered the Fitness Managers position in the club. Within 6 weeks of gaining my new role I was running the club in the capacity of General Manager. Very quickly I was promoted to Regional Fitness Manager and that is where I would still be if I hadn't been approached to support a new business from an operational stand point.
Xercise4Less had just 3 gyms at the time and very quickly as the company grew I was promoted to National Health and Fitness Manager and supported the growth of the business to 51 gyms and from 20 Personal Trainers to 531 at its peak.
It is disappointing to know that the average lifespan of a Personal Trainer is just 6 months. From personal experience I know exactly why. Its often not a lack of enthusiasm or time and I want to be part of the solution.
My goal is support my clients with the right process, the right direction and be a sounding board when things aren't going to plan. Concept Fitness Consultancy is all about breaking the cycle. Get the information you need when you need it and the support from the right people to make your dream a reality.