Episode 390 How to Differentiate your Personal Training business from others - with Carl Smith
Karl " Nutty" Almond as been in the Personal Training Business for over 10 years and has recently set up his own Outdoor Fitness Business., Surrey Outdoor Fitness. https://surreyoutdoorfitness.co.uk/
I say recently, during the pandemic, and his numbers are growing every week. Nutty has the perfect business model to thrive in this new landscape and in this podcast Nutty gives us a bit of an insight into the how.
James is a passionate fitness professional who never takes himself too seriously and likes to put himself in the face of fear to make sure he keeps moving forwards. James believes that personality plays an influential role in success and the main thing to keep you winning is not a focus on perfection but rather just giving it a go. James has just opened his first gym [MY GYM] at the tail end of a pandemic so he is certainly a man who drinks his own Cool Aid and has probably seen too many episodes of the "Office". From Personal Trainer to Co Founder this interview again shows us where your Level 3 can take you.
Rachel has a wealth of Industry experience and her passion for Fitness is clear in every word, from Group Exercise Instructor to Director of Business Development at myzone, Rachel has covered a lot of ground in her short time in the business ;-)
myzone has so many applications for trainers and after becoming a recent convert, I'm definitely drinking the Cool Aid, Rachel kindly agreed to share a little insight into her journey to date and give us a little first hand knowledge of how myzone can add value to any PT business.
Was great to catch up with Rich in this Podcast. The man is an absolute legend and in this very honest and frank chat Rich walks us through how he managed a really tough last 13 months but also gives us an insight into why he has been so successful and why he, and others like him will always bounce back.
You cant take the fighter out of a warrior ;-)
Chris has achieved a lot in his 6 short years in the Fitness Industry.
From Personal Trainer to Group Exercise Instructor to General Manager and now running his own Personal Training Qualifications Academy. Yet another insight into what opportunities your Level 3 PT Qualification can open up for you if your passionate and really want to make a difference.
My Intro doesn't do Linzi justice. Linzi has been changing lives in the most positive way for as long as she would like to mention. From her start as a Personal Trainer to Group Exercise Instructor to most valued Tutor within my former PT qualifications company Linzi always spares the time to share her infinite wisdom with whoever asks and that is why I thought you might find this quick Podcast useful as an insight into the paths that your PT Qualification opens up for you. We work in such an amazing industry that for me never really feels like work and i think you will agree that Linzi feels exactly the same way ;-)
James invited me to chat though my thoughts on Digital PT and what the future holds for Personal Training
Prospecting can be the most challenging part of the sales process.
Understanding that it is just one key element is maybe the first thing to wrap your head around but so is consistency, so is a targeted approach and so is getting used to asking the question so you can collect your nos, because each no you receive brings you one step closer to the YES you are looking for.
In this Podcast Charly shares some of her insights into how she creates her audience and some of the things she does to add value to her proposition.
Jason started his Personal Training business over 10 years ago and whilst Jason is now a Gym Manager Jason has always maintained a small Personal Training client base.
In this Podcast Jason reminded me of his very unique lead generation activity that pretty much bounced his Business from 0 to 38 sessions a week within a matter of months ;-)
👉After delivering session 1 of my 6-week PT Business Boot Camp I caught up with Danny Noble to chat through some of the points we discussed.
👉Identifying your audience, is the precursor to any branding, business strategy or communication.
👉This vital step is the tree from which all future branches grow.
🎏 Cast too wide a net and your messaging resonates with no one.
👉Work out who you want to work with and your logo, branding and all messaging will all need to speak to that individual. In this short Podcast we discuss the basics that every PT should know
Lewis is a level 4 Strength & Conditioning Coach/Personal Trainer based in Dundee.
At his peak Lewis was delivering 120+ sessions per month, a session rate that took him less than 6 months to achieve. The way Lewis builds and manages his client relationships is a absolute takeaway from this Podcast.
Like most of us over the last 12 months he has had to find ways to keep moving forwards and from what I can gleam its his mindset that wont let him fail.
Mo has been in business for 4 years now and is one of the most personable people I know. Mo will do anything to help anyone and that, I think, has been key to his success. In this Podcast Mo lets us in to a few of his secrets and how a simple peanut butter curry might be one of the reasons for his client growth and retention rate ;-) PS Mo delivers around 70 sessions per week.
Sarah has always been a positive force and this year despite the pandemic Sarah, within the last 2 weeks, opened up her own Studio. In this episode we get an insight into how.
Michael has that work ethic that will ensure success in whatever he puts his mind to. In this podcast Michael shares experience and hindsight that will add value to even the most experienced of Trainers. .
Alan is another very driven Personal Trainer that I have had the pleasure of working with, Alan still considers himself new to the industry but in his short time has already more than proved he has what it takes.
Alan built his business in a commercial setting and very quickly become the man to either beat or emulate.
Alan like many has had a year of ups and downs but its his drive and his attitude that keep him moving forwards.
Danny Noble generated just over £4,000 in PT Revenue in his first month in a budget gym. His second month saw him draw £5,000 and in December, month 3, Danny generated £5,500. Danny now has his own successful PT/Boot Camp business FITMOB with a team of trainers and his mind is now on the next thing.
If there is one thing I will take away from this Podcast it is how forward thinking Danny is, and I'd say that is probably the secret to his success.
In this podcast we get an insight into the speed of that thought process.
Chris runs his successful Personal Training business in Stockton and built a busy business in literally just 2 weeks. Chris has used 2020 as an opportunity to take his business up a level with a re branding exercise and a move to an Online training offering to complement his already very busy face to face business. In this Podcast we get an insight into how Chris made it happen.
Darren was most recently the National Group Exercise Manager for Xercise4Less. Darren has a wealth of experience not only in the field of management but is also a highly skilled Trainer with a specialism in Group Exercise. Although Darren's specialism is Group Exercise he also has his Level 3 in Personal Training and there are some absolutely great take aways for Personal Trainers in this podcast..
Throughout this year Darren found himself, like many, on furlough from his day job so Darren focused his always active mind into creating an Online Platform from which to deliver his own brand of Training. In this Podcast we get an insight into how he did it and what tools he used.
Jonny has been running a successful Personal Training business for just over 4 years . Pre lockdown #1 Jonny was delivering around 25 one to one sessions per week, Today Jonny is delivering around 25 one to one to one sessions per week. Has he had to adapt? Yes. Hear how he did it in this podcast.
Charly has over the last few years built an incredibly strong following to support her Personal Training/Coaching and Modeling career, Charly has to be one of the most positive people I know. Today Charly talks us though her adaption process and gives us a little insight into how she builds her community. Sorry about the quality, (don’t adjust your TV set 😉) we didn’t have a great connection but I can assure you the content is worth it 😉
Calum is a Personal Trainer who has seen both sides of the coin, having been employed and now self-employed. Throughout the first lockdown Calum was quick to react to find ways to maintain his client’s well-being and equally importantly his income. Calum talks to us about his thoughts on 2020 and the importance of maintaining a positive mindset.
Tom is a long-standing colleague and moreover friend who started his PT business over 17 years ago. Tom has more recently been running his own incredibly successful PT Studio and in Part One of this series he gives us an insight into his motivation and how he adapted his PT business in 2020 to retain over 75% of his client base and still continue to grow.
Artur runs a very successful Personal Training business in Rugby and I asked him to share some insights into his PT career to date and how he adapted for 2020.